Alengirli İşler’in önceki nüshalarında, Covid-19 sonrası büyük markaların iletişim çalışmalarından bir çok örnek gördük. Boş sokaklar, restoranlar, barlar, eski günlerin neşeli kalabalıkları. Artık klişe haline gelen bir çok kare, benzer şekilde tüm reklamlarda karşımıza çıkar oldu.
İşte böyle bir dönemde, New York’tan bir metin yazarı “Hey, we are a brand” adında müthiş bir eleştirel film yayınladı. Pringles, Smirnoff gibi markalarla da çalışan yazarımızın adı Samantha Geloso.
Kendi sesinden şiir gibi akan spotu, birebir iletmek istedim:
Hey. We’re a brand.
Things are pretty crazy right now, huh?
Maybe you’re a little scared.
We are too.
Scared of losing sales.
But our advertising agency said that tragedy wins awards.
So here’s some sad pictures of places you probably recognize.
Like this.
Look, it’s a Target, but empty.
We’re going to show pictures of people now
to remind that brands are also humans.
Our advertising agency said that people like humans
and that this shot
will get them to Cannes.
Look, a healthcare worker with one tear.
Is it a happy tear or sad tear?
(Idunno)
More eyes, more tears
That’s the stuff
And now, an emotional montage
Because we want you to remember life before the thing
Hugging
Dancing
Old person in front of birthday cake
TikTok
Baby
Bees
Finally,
a crisp white screen.
Is this the end?
No.
It’s just the first part of the tagline.
And now
the second.
Finally, we’re going to ask you to do something for us.
And if you don’t do it,
you’ll feel like a bad person.
Things are pretty crazy right now, huh?
Maybe you’re a little scared.
We are too.
Scared of losing sales.
But our advertising agency said that tragedy wins awards.
So here’s some sad pictures of places you probably recognize.
Like this.
Look, it’s a Target, but empty.
We’re going to show pictures of people now
to remind that brands are also humans.
Our advertising agency said that people like humans
and that this shot
will get them to Cannes.
Look, a healthcare worker with one tear.
Is it a happy tear or sad tear?
(Idunno)
More eyes, more tears
That’s the stuff
And now, an emotional montage
Because we want you to remember life before the thing
Hugging
Dancing
Old person in front of birthday cake
TikTok
Baby
Bees
Finally,
a crisp white screen.
Is this the end?
No.
It’s just the first part of the tagline.
And now
the second.
Finally, we’re going to ask you to do something for us.
And if you don’t do it,
you’ll feel like a bad person.
Thank you.
Hey. We're a Brand. from Samantha Geloso on Vimeo.
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